The ‘age of consumerism’ uses signs and symbols to establish a value system. We have witnessed how the visibility and presence of such signs/logos has increased over the last decade. For example, in Prada’s collections since 2004, the Prada logo has been used extensively – often covering the entire surface of their handbags and other products.
Brands have became a status symbol, ‘exhibited’ as a sign of personal success – a trend which has become widely accepted by the new class of businessmen within New Europe, Russia, the Middle East and other parts of the world.
In the installation entitled BMW, the artist displays three used cartops (found in a second-hand metal shop), onto which she has painted the letters B M W.