/ BMW

Installation
2007
Three car tops 1.2 x 1.5m. each, enamel paint,
As exhibited at the National Gallery of Macedonia, Skopje, Macedonia.
Screen shot 2015-02-13 at 22.48.21
Three car tops 1.2 x 1.5m. each, enamel paint. 2007
Screen shot 2015-02-13 at 22.47.58
Three car tops 1.2 x 1.5m. each, enamel paint. 2007

The ‘age of consumerism’ uses signs and symbols to establish a value system. We have witnessed how the visibility and presence of such signs/logos has increased over the last decade. For example, in Prada’s collections since 2004, the Prada logo has been used extensively – often covering the entire surface of their handbags and other products.

Brands have became a status symbol, ‘exhibited’ as a sign of personal success – a trend which has become widely accepted by the new class of businessmen within New Europe, Russia, the Middle East and other parts of the world.

In the installation entitled BMW, the artist displays three used cartops (found in a second-hand metal shop), onto which she has painted the letters B M W.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: